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Short history:

  - Oct 2015: LogMeIn buys LastPass for $125mil
  - Aug 2017: LastPass raises prices 100% ($12/yr -> $24/yr)
  - Feb 2019: LastPass raises prices 50% ($24/yr -> $36/yr)
1Password also charges $36/yr, and no new features were announced with the price hike, so the reason appears to be "because we can"