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The cost/price distinction is a disfunctional element to any, but especially to frequent travellers. Airlines should have objective comparison flight prices and they don't. They use all and any mechanism to offer the price they want to sell to you irrespective of any other price somebody else sees. Buy it in London? Price different to bought in Australia. Same path, same direction. Wipe cookie? Price different. Buy same carrier different partner airline? Price different. And on and on and on. There is no price there are only prices.

Imagine if everything we bought had this price behaviour...

The imagine if everything we bought had this behaviour is interesting the end goal of a lot consumer surveillance product purchasing programs is to enable this behaviour for everything.

Which is really a way to further erode the middle class, if the algorithm detects you're middle class and ups the price accordingly on too many products the monetary disparity between the middle class and the poor gets eroded.