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Upvoters, what's the real headline behind the clickbait?
The tl;Dr is that Waymo may make the mistake that Xerox did when it failed to successfully commercialize the GUI-driven PC they created at PARC, while Apple and Microsoft eventually did successfully. The article argues that self-driving startups may do the same thing to Waymo, which has yet to commercialize its (currently superior) self-driving tech.

Not a fan of the clickbait title.

What is your real headline behind the clickbait?
The article conveniently ignored the legal aspects of Self driving. Waymo legally needs a driver to be present at all times.