My Guess at the truths of marketing

I've done a lot of research on marketing (like many people here) and I've made a list of traits I think are universal in humans as related to persuading people. Most of it probably seems obvious, but I think it's good to have a "checklist", so to speak.

Tell me what you think: - Ethos is the most important - People make judgements by comparison/anchoring - People process information best from stories - People are foremost interested in things that effect them. - Breaking patterns gets attention - People to look to other people's decision when making decisions - People will believe things more easily that fit their pre-existent mindset. The converse is also true. - People handle one idea at a time best - People want more choices, but are happier with less - People decide first, then rationalize - If people are stuck with something, they will like it more over time. - Experience is memory, the last part of the experience is weighted heavily.