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"We’re offering 40% off everything in the store—books, PDFs, and screencasts. There are a couple of exceptions, including The Pragmatic Programmer book itself (ironically, we don’t publish it), and the Programming Ruby 1.9 which is already on its anniversary sale."
Also note:

  the coupon is valid from 00:01PST to 23:59PST on Friday,
  November 26th. (PST is 8 hours behind GMT)
That is, it's almost Saturday for me in GMT+9.

And interestingly it's starting from 00:01, not from 00:00.

That link didn't work for me, this did though [linked removed] thanks pietrofmaggi
This link is about the 2009 edition of the promotion, now it's a different coupon code and it works only for friday 26 of november.
Their servers must be getting hammered now. Even pragprog.com is a bit slow.

It's going to be interesting on Black Friday if this is how responsive it is just for the announcement.

It's hard to get excited about a promotion that brings down the price to about what Amazon already sells their books. I'm not trying to diss the PragProgs. I like their books as they're very useful to me. I do own a couple. But from the customer's perspective, it's not a big deal.

Now the screencasts is another matter. 40% off is a pretty good deal.

The sale is exciting to those of us who want to buy the ebooks, which are not available from Amazon. (I'm thinking about now buying Seven Languages in Seven Weeks: A Pragmatic Guide to Learning Programming Languages on Friday.)
Good point, I had glossed over ebooks. Many thanks!
I would agree with you if those on Amazon have DRM-free ebook version.
Yeah. the 40% is great fro ebook and screencast. I hadn't taken ebooks into account.
Great, I've already bought 3 PragProg books this month alone. Don't know how I can resist the temptation from buying more. PragProg is probably my favorite publisher, I really enjoy their books.
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Does anyone have a "best of" list or a list of their favorite books from Pragmatic Bookshelf?
To be honest, their entire catalog belongs in my "best of" pile.
Pragmatic Thinking And Learning is outstanding. I killed at least one highlighter on the first read. It's a permanent bonus to your first derivative. In fact, thanks for reminding me it's time for a re-read.
I haven't been impressed with the technical level of some of these books. It's fairly low.
Can you get a discount on the beta books?
I've received discounts on beta books in other PragProg sales.
No, that's one of the exceptions called out.
It says "Beta on paper", but I meant to ask about Beta eBooks, sorry. The HTML5+CSS3 one looks interesting, for example.