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I bet the same applies to "blockchain startups"

> create a company and use a popular buzzword

> ???

> get money

I'm pretty sure that it's universal and not restricted to just European 'AI startups'.
This is kinda funny, our main competitor(another startup) within the chatbot domain started without using any kind of machine learning. The chatbot just weighted keywords to predict the intent. They won some major contracts, but never got their chatbot to work on more than 50 different intents in a single language.

We started with LSTM's from day one, and has since then supported thousands of different intents in many different languages.

Yeah this is probably a pretty common phenomenon. Somebody claims to have a billion dollar artificial intelligence; what they really have is a file full of frigging regular expressions.
Investors => We use AI. Employee => Cutting edge machine learning Actual code => linear regression.
The only difference between ML and AI is about $10m in venture capital.