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If the shows are good, the service will succeed, and the shows sound interesting based on the previews Apple supplied today.

With that said, I can’t believe Apple didn’t announce any pricing information. We’ve been hearing about this service for years now, and the picture is still frustratingly incomplete.

This launch event was very odd. It seemed like a launch event geared towards the general public but about a media platform for the media. No real launch details and no pricing structure with no previews of shows.

Given the recent debacle with the airpower lack of a launch date I can't help but not really trust that this is going to come out in the fall...much less "what" is coming in the fall.

Too little too late. I cant imagine anyone I know would actually use this...