Ask HN: Best questions for an engineer to ask a CEO during a job interview?

241 points by northisup ↗ HN
I’m interviewing right now at a lot of startups and am looking for better ways to ask “so, where is this thing headed?”

What do you always make sure to ask?

131 comments

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What is the startup's burn rate, and how much capital is left, or more generally 'how much more funding runway is left?'
Good question but I'm afraid that you will not always get an honest answer.
Sometimes it's not about getting an honest answer but showcasing that you are aware of the fundamentals of business and introducing this fact to the CEO directly.

Depending on your level of interest and intuition, you can gauge the answer provided and measure its truthfulness going forward.

It's also a good way to get an idea of how 'fluffy' the CEO is too in their response. This can be a red flag for not wanting to take the job too.

Depending on how open they are start asking questions about their cap table too, especially if they're offering you equity as a large part of compensation. Getting 1-2% in options is wonderful unless they have a down round or two on the books and those investors are going to wipe everyone out with their ridiculous liquidation preferences regardless of how much the liquidity event is for.
Yeah I had a startup offer me 50K shares or something like that and I started poking at what their full diluted share count is and they hemmed and hawwed. Pass.
What keeps you up at night?
No CEO can or will answer this. Don't even bother asking.
Will you share slides from the last board meeting?
Or at least "do you share board meeting slides at the following employee all-hands"
Where do you see yourself in 5 years?
What will be the first task I would be assigned to if I am hired?
Oh...one fun one (not during the job interview, but during a town hall for new hires, QA sesssion).

New employee, thinking they're really clever: What would you do different if you had unlimited resources?

Steve Jobs: I do.

Now that you’ve been acquired, how invested are you in the company’s future?
Ask what is the current strike price and how many shares are outstanding.

Then do simple math on the equity part of your offer and figure out if spending the next few years of your life there is worth it. Feel free to run analysis on 2x, 10x, 100x, etc of the strike price.

Whenever I get a chance to talk to an obscenely wealthy person I always ask:

"You have enough money you live the rest of your life in idle luxury. You could just go to the beach and never come back. If I had your money, that's what I would do. Why the heck are you still working?"

Of course, if it's a job interview, and you want the job, maybe not the best question.

Not all CEOs are obscenely wealthy...
I know, but just in case this one is.
And how would you know that? What is the legal definition of wealthy? Sure, he or she might wear expensive clothes and drive a Tesla, but that doesn't mean he or she is swimming in personal debt.
There's the question to ask! ;-)
Some do go to the beach and never come back. Most dont. Because most are hyper-industrious. Their wealth is a side effect of their addiction to progress.

Last Saturday I was at a billionaires house here in London, and he said he does it for the thrill of the hunt.

Another told me beaches are boring. After you take 2-3 months off at the beach you want to do some more things, you want to return to what you're good at. They wants something to challenge them.

Most of the obscenely wealthy people I have met were simply born into that position. But for the few that earned it, I would say that's accurate.
Most wealthy people I know don’t work much if at all. They may have a serious hobby, but it’s unusual to work more than 15 hours a week.

The mostly idle rich simply have different hobbies and social circles than most people. So, you only really hear about the rich people still running companies etc.

Working is a hard-to-break habit. It gives you identity, a social circle a bond with most of your fellow humans and if you're really lucky fulfilment. Reality is, after a few months at the beach, you'd likely be pulled back to some sort of work by yourself.

What I've found to be productive is to a) Work part-time and b) choose what I work on based on ROI and personal interest. Still plenty of time left for the beach if you work 15 hours per week on rewarding projects.

Because the beach gets boring after a while.

I sold a company at a young age and had enough money to not have to work for several years. I sat on the beach. I traveled. I had fun.

Then I got tired of it. I really wanted to do something with my life.

So I started another company. That one didn't work out as well as I'd hoped, so I collected myself and invested in/became co-owner of another company. That one has done really well. I don't need to start another company to make money.

But I'm starting another software company now, and excited to do that. I am less motivated by money, and more motivated/excited to see this dream come to fruition.

There are certainly some people for whom the beach doesn't get boring. I absolutely know people who exited for millions, whether as a founder or an early employee, and just retired. They won't be interviewing you, however.

The people who decided to start again are the ones who have a kind of genuine excitement for making the world a better place, and their startup is a vehicle for them to do that.

Because the beach gets boring after a while.

At my last company our lead investor was Rich Janssen (great name, right) and he said exactly this. He founded Realtor.com and took it public and founded a data analytics company that sold to Myspace. He had a $10M house in Montecito, CA next door to Oprah, and a million dollar yacht. I asked him why he didn't just retire to some warm sandy beach. He said he tried retirement but it didn't work. Golfing and sitting on a beach made him feel old. Working with young people made him feel young.

The CEO that interviewed me for my current job probably had about the same amount of "wealth" as I had. His career background was very similar to mine, and his family background was similar to mine.

Quite honestly, I don't think he had enough money to retire on the beach.

What are the hiring practices? Is everyone salary disclosed? What is percentage of women occupying technical positions?

This might sound controversial for some, but the answers to these three questions would tell you pretty quickly what kind of company this is.

I think that's a fair question to ask, but I would also ask something along the line of, "specifically what kind of help do you need from this engineer in helping your company get there".
As a data scientist: What do you want to know about the thing you're building and how it works?
"We don't know what we want to know, but we have a vague sense that if we knew we would benefit from knowing it."
Would this be a bad answer? I think part of the data scientist's job is to look at the data and see what beneficial information can be gathered from it and how it can be used to optimize the company/revenue/costs.
It's a terrible answer. It means they don't even know enough about what they want to have even an idea of what questions to ask. They may as well be flipping coins or tossing crap at the wall to see what sticks.

Empirical inquiry doesn't (usually) start with aimless exploration of data hoping it tells you something. It usually starts with an observation and some pertinent questions.

What are the problems you are personally trying to solve?

How do you like to make decisions?

What do you believe is the purpose of a manager?

What do you believe motivates employees at your company?

From an employees perspective, what makes your company a unique place to work?

How do you recognize major achievements?

... basically I like to dig into culture (which is always top down), and empathy. I want to know whether the CEO considers employees people or a resource.

These are important culture questions, but you will never get the truth from them. Everybody knows what you want to hear. If you ask a harder question, they will dislike you. Maybe the only real way to get at this is to ask about specific standards and procedures that define the culture.

If you want to get right to it, culture is 99% defined by “who” is given power over hiring, firing, and promotion.

If it’s your manager, you will be his personal assistant. If it’s your peers, you will be playing Survivor. If it’s a board, you will be fighting for a spot on the most glamorous projects.

I disagree with your points, and think there is no need to act so jaded.

When asking these questions, you will sometimes get honest answers and sometimes get the pre-canned responses. How people choose to answer questions tells you a lot about the kind of person you're dealing with. I value the answers not just for their content, but also how the person chooses to interact with me.

If a CEO only flatters me with sugary answers then he's likely lying to my face, which is a trait I dislike in leaders. Unfortunately, this behavior will trickle down to managers and peers (with occasional short lived exceptions). If he's honest about the issues they face then I can likely expect the same from others.

Culture in a company extends far beyond hiring, firing, and promotion. Those are unique events that combined happen a couple days a year in a smaller company. Day to day culture is far more significant, and focuses on how we are expected treat each other. Honesty, acknowledgement of problems, and transparency are the things to look for.

I disagree. You’re most likely going to get a “CEO answer”.

The problem with asking these questions is - what is the criteria for a good vs bad response? What are red flags?

These questions sound super handwavy and can be answered easily by polished talk. They’re useless mostly.

Instead ask specific questions that can reveal deeper issues. If you’re asking about time, then ask - how many months until X? If they waggle around then follow up again - specifically, how many months or quarters do you think it’s going to take to do X?

True, hard numbers get solid answers. But then what? Are you any closer to knowing what your day will be like? You can get those numbers from other people in the chain. This is your short chance to understand how the head of the company thinks; don't waste it on information you can get elsewhere.
> How do you like to make decisions? > What do you believe is the purpose of a manager?

I've run several startups and done a ton of hiring interviews. FWIW, these are terrible questions to ask a CEO. They are too vague and make it sound like you are trying to fake a challenging question.

More than anything else, these questions would tell me "Here is an employee who will demand a lot of my time."

If you want to ask something about decisions, ask something like "Do you favor consensus or autonomy in decision making?" or "How do junior team members influence team decisions?" or something like that.

The manager question is kind of out of left field. It would be like someone interviewing for a developer position asking "So, what do you think is the purpose of a laptop?"

Anyway, that's ny two cents. Use at your own risk.

Revenue rate - Does the company take any money in, or is it simply running off funding

Runway length - Similar to above, trying to gauge if the company is self propelled or not

If received funding, how much and when was it received, also ask for burn rate here.

Very quick estimate of company health = Revenue per month - (burn rate per month + (head count * average monthly salary)).

Might annoy or alienate a CEO (maybe that’s a warning sign?). But, these are the right questions to ask.
> Might annoy or alienate a CEO (maybe that’s a warning sign?)

Yes, this is a warning sign. A CEO of a startup should know that employees take on risk by joining and that prudent candidates will want to take the financial health of the company into consideration when comparing offers.

The best candidates dig into product and market and get all the info they need from that.
Def might, if your tone is off/the CEO is neurotic. If some rando came in trying to gauge how long he could hang on to a job rather than how he can contribute to the idea I'd be a bit put off.
Its really dependent on the candidate and the position. A quality senior engineer may be gauging the feasibility of ideas that may take _years_ to come to fruition. That requires a lot of non-technical information and both trust and a good working relationship with sr. management. If they are not willing to freely share information, they probably won't utilize the caliber employee who would typically request it. Its no guarantee but personally when I've interviewed people who have asked these types of in depth and / or difficult to answer questions they've turned out to be orders of magnitude higher quality. They know what successful companies look like, and aren't interested in taking chances on companies that won't or can't utilize them to their potential. Doing so requires sharing enough information and trust that the employee can help steer the ship.
I also like to ask if I can see the "solution" they are advertising on there website.
These are investor questions, not employee questions. In my experience, you're either going to get a vague dodge or a flat-out "we're not going to share that / it's confidential" response unless you're applying for a C-level position.

A better approach is to dive into the product and make a judgement... "What does the company need to do to secure its next round of funding?" VC-scale rule-of-thumb is you need a new funding round every 18 months... 12 months to improve the metrics, then 6 to close the next round. Figure out when the last one was, when the next one comes due, and how honest the company goals are from now until then.

I think I have asked these kinds of questions in every one of the interviews I've ever done to whoever was the senior manager/C and they haven't even blinked at answering the question. It is critically important to me to know if the business feels healthy as it directly affects my confidence in the company, the vision that the person across the table is trying to sell me, and if the person in front of me has their head screwed on right. This is the kind of information that I use in combination with external signals to call bullshit or not. To also colour in this perspective a bit a frank 'I don't know, we are too small and we are struggling to get our internal operations on track and are looking for people who can help' is a sane and reasonable answer.

If I join the organization without asking these sorts of questions and realize that the person leading the company doesn't even know how their own company is running that kills my morale. It could also be that when I ask these sorts of questions I am frank about my opinions: I don't mind being part of the machine but I am business oriented and derive motivation/happiness from doing what I can to accelerate that business even further.

if part of the compensation is equity than the financial health of the company is very relevant.
If they're offering equity as part of the compensation package, then you definitely become an investor. Investor questions are totally justified.

Even if they don't offer equity, you still have a significant opportunity cost and risk when you decide to work for a startup. These questions attempt to quantify these.

Disagree - as someone who has worked solely with startups for the last 10 years it is crucial to know this. I have (on more that one occasion) been without pay for a period because "the funding ran out" - it is part and parcel of early start ups and knowing where they are on the journey to profitability is important if you are making a commitment!
oh yes they are investor-like questions.

And rightfully so.

Employee is investing time in effort and receives compensation and equity in case of startups. If equity is non-zero, then obviously employee will ask the same questions an investor would.

Salaries in startups are lower than in most corporations - the difference is what employee might consider to be their cost of investing in the company.

Tell me as specifically as possible what this company will look like when you will have considered it a success. I don't want to follow a leader that doesn't have a clear vision of what they're working towards.
When I leave here in 2-3 years, will it be because of the people, or because I haven't gotten a raise and/or promotion?
1. Does the company have contingency plans for down markets?

2. How do you encourage innovation at [place]?

3. How has your role from (research the person) changed going to CEO?

What value does the product drive for the target stakeholder?

At what frequency is this value delivered to the stakeholder?

How does the stakeholder know they are receiving value?

How does the value compare with the price paid?

What is the product’s TAM?

What things are out of the company’s control?

If the company doesn’t have a self-serve product ask why?

What is the company’s short-term, long-term distribution strategy

Explanations here:

https://medium.com/@therealpankaj/interview-questions-to-ask...

I’d ask some form of “what separates you from your competitors?”

I’m interested in why this CEO/company thinks their solution is better?

How will they protect their advantage (or rather, how is that advantage protected)?

What is relative prominence of technology to the company's strategy and key decisions?

This is an important one. Even so-called tech startups are almost always driven by business goals. Marketing, sales, financials, etc. Tech can easily get put in the back seat and just asked to execute on business decisions they weren't involved in making. That makes for a very unfavorable culture to developers.

The arrogance of many of the questions posted here surprises me. I am not unwilling to give answer to all sorts of questions that aren't the employee's business, but for some questions posted here the tone is so hostile and assuming that there is ill-will that I would probably not hire those people based on arrogance. The fact that software engineers are in a good position market-wise, doesn't mean you can say whatever you like to someone.
Eh. As a potential employee, I want to know the leader at the top has a solid plan ahead. It's easy to walk in the CEO role and screw up everything.
Which examples bother you?
To name some:

- "You have enough money you live the rest of your life in idle luxury. You could just go to the beach and never come back. If I had your money, that's what I would do. Why the heck are you still working?" (this is incredibly assuming)

- "Will you share slides from the last board meeting?" (I think if you need this information you'd probably be on the board)

- "Where do you see yourself in 5 years?" (this one made me chuckle but it's also insanely arrogant)

- "When I leave here in 2-3 years, will it be because of the people, or because I haven't gotten a raise and/or promotion?" (someone who states up front that they will for a fact leave after a short period will not get hired by me. The tone also implies that he will leave because something bad will inevitably happen)

- "What keeps you up at night?" (IDK, seems way too personal, none of the employee's business)

Totally agree with you on those. They're a great way to tank your chances at the final interview, on the basis of "not a good culture fit"
They’re not bad. They’re similar to questions asked by employers to candidates. The fact that you find them arrogant, to me, says that you hold yourself in higher regard than you hold your employees; that you feel superior in some way.

If someone asked you to share some board slides, you could simply explain they’re company confidential then try to tease out what information they’re after with follow up questions. Or maybe consider that they care enough about the business (or want to appear to) to ask questions like that.

Why is asking where you see yourself in 5 years arrogant? I own my own profitable company, no vc funding. I’ve never been asked that, but if I were, I’d be delighted to give an answer. Totally reasonable question.

If someone asked me why I wasn’t relaxing on the beach, I’d explain to them that it gets old. Sitting idle is a terrible way to spend time, although it might not appear so if you haven’t had the experience. I’d tell them that I hope to get them to a place one day where they could see just how overrated it is and judge for themselves.

Arrogance is about overreaching your station. What that means to people depends on how much and why they value those boundaries and violations.

What should be the emotional response to that? Does arrogance arouse anger?

#1 and #4 read as trying to catch the employer out. If an employer asked me interview questions like that I would view it as a red flag. It's one thing to be challenging, it's another to sound like you're on a power trip.
Every company I've worked at has shared board slides (usually slimmed down for time and to remove any personnel info, but with all the key financial info there). Transparency is a huge deal for me and tells me a lot about the value of the founders. Also, "if you need this information you'd probably be on the board" is just wrong - if you're compensating someone in equity, they need to understand the financials of the business to value your offer.

"What keeps you up at night" is also a very common question... obviously within the context of an interview, the candidate isn't asking about problems with your marriage or your health or whatever other personal issue you might be thinking of. Typical answers I've heard are figuring out how to scale, hiring fast while maintaining a high quality bar and moving up market. Knowing what the CEO is concerned about is a totally reasonable and relevant piece of knowledge for picking a company.

Sure, you can share that with employees, but not with any person off the street who happens to be interviewing. They most likely haven't signed an NDA.
Seriously?

1. Is a poorly worded "what's your passion" question to the CEO

2. That's a red flag, you can redirect and say minutes are posted ... question to gauge transparency

3. No more arrogant than asking the employee

4. Poorly worded... "how do you plan to keep me here when the market turns in 2-3 years to the next fad"

5. Is a perfectly fine question, not asking about your wife

Some of these are poorly worded, none of them are out of line. If you are not comfortable answering them speaks to your character greatly.

I only really disagree with the last one which I think you're taking in the wrong way. It's just a way of asking "What do you see as the real or existential challenges to the business?" Yeah, maybe it's a silly way to ask that taken literally but it's a common formulation. And that seems like an absolutely valid question. The rest would be real turnoffs to me.
I'd think the "What keeps you up at night" is in reference to what difficult problems are you encountering at work. I'd asked my previous CTO this question (when I was working for him already) and his response was "Finding the best people to hire" which I think is a fair response. He was trying to get me to refer people to join.
Okay yeah questions 1 and especially 4 seem like really hostile questions.

On the other hand, asking for slides from the last board meeting is a good request from someone deciding whether to accept an offer, and "where do you see yourself in 5 years" and "what keeps you up at night" are both perfectly reasonable questions about how you view the potential development of your venture.

"You have enough money you live the rest of your life in idle luxury. You could just go to the beach and never come back. If I had your money, that's what I would do. Why the heck are you still working?"

A wordy, trying-to-be-cute way of saying "What motivates you to keep working?" or "Why do you keep working instead of retiring?" which is a pretty good question.

"Will you share slides from the last board meeting?"

A bit presumptuous maybe, but not quite into the realm of arrogance. I would verbally summarize the slides.

"Where do you see yourself in 5 years?"

Nothing arrogant about this one; a CEO should have a 5-year plan at least. Although this particular way of asking it has been used verbatim enough times since I first heard it in the 80s, that it now shuts down my mind immediately due to its blandly mind-numbing cliché quality. Which doesn't speak to the candidate's amazing creativity. Don't ask it this way if you're sitting with a Gen-Xer probably.

"When I leave here in 2-3 years, will it be because of the people, or because I haven't gotten a raise and/or promotion?"

I mean, you tell me. Are you more "I have a terrible personality and poor social skills" or are you more "I get childishly petulant when I don't get promotions and raises I think I deserve?" Both these things are within your control... and so is your exit from the company for that matter. If you were mature enough to take responsibility that is. Terrible question, don't ever say this. It conveys four negative things about you, all of which I would assume are true.

"What keeps you up at night?"

The question is again trying to be all folksy and cute bygoshdarn bygolly, but at its heart it's a pretty good question. In other words right now what's your biggest obstacle / thing you're worried about / thing that's giving you a pain. At work mind you... not your personal life!

First one is worded arrogantly i agree, but the core idea of the question is very important. It is a variation of "what drives you? what motivates you?". It's purpose is to find a CEO that doesn't want to just sell out and cash in for himself - but to grow the company.

Slides from board meeting are about transparency, i do not want to work at organization that is not transparent about fiances(and especially not at one which has high profits, but very volatile cash reserves). If it gets deflected, but a summary is provided ,it isn't a red flag - it means that employees potentially have access to this data.

if you think asking about your future plans arrogant, why are you asking such questions to employees? this is a legitimate question about where you want to take this company towards.

In most western tech jobs - changing job after a year is norm - not an exception. over here it is frowned upon, but 2-3 years is a long enough time in most cases. And there are two main cases of job hopping: increase in salary is way more significant than any rise given; toxic workplace;

Last one isn't personal, but it has implied context of company itself. what are problems that you want to fix, and potential threats.

those questions are even more important if company is paying in equity. I wouldn't want to work there if i didn't get the answer at least to majority of them. It would be a huge red flag - or i would assume that equity is 100% worthless when comparing compensations between offers.

Relationships of power shifted - there is abundance of jobs, and scarcity of good developers. Quite frankly - there are plenty of bad companies, and few good ones - just like with candidates.

You would hate to bring in a bad horrible person in. We would hate to invest time and effort into useless endeavor.

> The fact that software engineers are in a good position market-wise, doesn't mean you can say whatever you like to someone.

The fact that software engineers are in a good position market-wise is a position of leverage to ask questions to make an informed decision when taking the next step in their career.

Frankly, if a CEO found any questions like these arrogant or out of line, I'd personally wonder if I, as an engineer, could do my job effectively or believe in the company's success. But, to each their own!

Some of us have enough money that we just don't care. If you want people to tiptoe around your feelings I suggest messaging some broke new grads.
Why are you even applying to work for someone else's company then if you're so super rich? If you're gonna be arrogant you can expect many companies to shut the door for you.
Not OP:

Good software engineers have options, if they're not working somewhere that offers FAANG money it's probably because they value things other than money such as a good mission, small team work environment, good management, etc.

As a rule, your company can't pay FAANG salaries, so if you want good engineers you need to sell them on the other aspects of working with/for you. There's simply no reason for them to take a bigger risk than they feel comfortable with on your company given the current market for strong engineers.

You may not like that, that's fair, but other CEOs will answer these questions and they're competing with you for that talent.

There's a whole spectrum between super rich and broke. In the middle of that spectrum we may still have to work for a living, but we have a job an we have savings and if we need to pass up several offers from toxic and/or doomed companies then thats totally OK. That's not arrogant, that's experienced. We have seen the failure modes of management and business models, and want to do a little due diligence before we make a significant investment of time and energy. It's way better to burn a few hours in interviews and even get rejected occasionally for "arrogance" than to jump ship from a decent job to a quagmire. Not that we're accusing you of being a quagmire, but we gotta kick the tires and pop the hood. We've all heard the trope about how costly one bad hire can be. I'd argue that it's much more true in the other direction. Imagine moving from a 40 hour a week job in a clean codebase with good coworkers and management to a dumpster fire where everyone's working 80 hour weeks and the company is loosing money and goes bankrupt 6 months after you get hired. Not a such a big problem in SF, but say you moved your wife and kids to some medium sized city for this job, bought a house there, and the local job market is mediocre. Now you've go serious problems, all because you didn't spend 10 minutes asking "hard" questions.
I can see you're not from a hot job market for software engineer.

Here (Bay Area) people usually don't apply for jobs, specially jobs at startups, unless they're really into the products/team/tech/... Even old-school walking-dead companies like Cisco/IBM/HPE pay way better than most startups in term of cash compensation. And given the high risk of failure, startup should sell itself hard to attract talents.

I also found those questions are normal, far from being arrogant.

I must say that I am indeed not in the SV bubble. I come from a CS background and I now find myself in a position where I'm hiring people for my own company. This means I totally understand both sides. I'm mostly recruiting in the Amsterdam area though, and software engineers are not seen as rockstars here so it's a big cultural difference.
In the Amsterdam area the done thing is to treat software engineers as disposable trash, unworthy of a proper salary. This is an important piece of context when considering your attitude towards them, which to me personally doesn't speak of a large capacity for patience when it comes to the kind of questions meant to give people peace of mind.
Yea this is a location thing. Im no rockstar ninja wizard, nor have I ever lived in a 1st tier tech hub like SV. I'm a competent professional with 2 decades of experience, but not particularly remarkable in any way. Here in the US there is a good market for competent professional software developers, and not just in the SV bubble. Any competent professional with 5 or 10 years experience can get 100k USD or more a year job with a 40 hour work week at a stable(non-startup) company in almost any medium or large city in the US. It may not be their very first job offer, but with a little work they can definitely find one. Thats one reason why maybe 10 to 15% of my US based coworkers are Europeans who have come here in large part for the better job opportunities.
Would you react the same way if a potential investor asked you such questions?
When your company is worth a billion and/or very profitable then it might be arrogant otherwise I don't really see the CEO as some higher being. Personally, I know more about accounting, finance/markets and economics than most tech startup CEOs that I have met.

If I have learned anything from startups it is that anyone who can talk a good game can raise money (fyre festival/theranos).

Some of this you can look up on CrunchBase beforehand, which you definitely should do. For me I believe in trying to gauge just how prone to borrowing the founders are; if they have a solid model and are more inclined to seek profit rather than investment (except after proving the model, and primarily to increase growth), then that's a good sign.

If however they seem like they approach is constantly to borrow money, that's a red flag.

* How much runway does the company have? What will the plan be when we start to run out? * How well have you proven the business model? * What type of validation/research did the team do for product-market fit (before building the product)? * What's the management team's approach to profit vs investment?

Since you came on as CEO, has your vision for the company changed or evolved? What impact has the culture of the company had on your vision and how do you plan to adapt the culture here to achieve your objectives? Have you had any regrets about anything you've had to do to get the company to where it is today and what would you do differently if you could go back and have a do over?

I want to know more about who this person is than any of the financial details of the company. I want to be able to believe in this leader of the company. I need them to show me they're a leader I want to follow.

Why did you start (or join) this company?