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Apple is underestimating the huge pain in the fucking ass it is to deal with Apple support. It's so painful that plenty of people would rather live with a shitty keyboard than dealing with the hassle of repairs, going without a computer, etc.

It is truly hard to keep a useful level of sensitivity to user feedback, especially when the above is the case.

I've never found Apple support to be a hassle but that's just me. I do find it odd that this person can go on twitter to create the thread, tweet, and reply, but can't find the time to contact Apple. It's just creating noise IMO.
> I do find it odd that this person can go on twitter to create the thread, tweet, and reply, but can't find the time to contact Apple.

If they're a frequent twitter user, tweeting is an order of magnitude easier than figuring out how to engage some company's support team (no matter how easy that is).

There's also the warranty factor: if their machine is out of warranty, contacting Apple is going to result in a massive bill [1]. They may not want to pay that, making contacting the company a pointless exercise.

[1] $700-$800 according to this thread: https://forums.macrumors.com/threads/cost-to-repair-top-case...

Depends what you call hassle.

My 2016 had a keyboard that failed twice in six or eight months. Each time I had to return it, and be without it for nearly a week. It was my main machine and so being without it was definitely a hassle.

Thinkpads come with free on-site support. Or at least did last time I looked.

> My 2016 had a keyboard that failed twice in six or eight months. Each time I had to return it, and be without it for nearly a week. It was my main machine and so being without it was definitely a hassle.

That's fair and makes sense.

Given that a lot of people have been having troubles with their keyboards and Apple seem uninterested in admitting their design is garbage, I think high profile people expressing their frustration can be productive.

I'm sure DHH could just go down to an Apple Store and buy a couple of new MacBooks, but he doesn't because he'd rather make a statement.

Well, to be fair, he's in a similar (but less wingnut/out-of-touch) boat as John McAfee: the media decided they're celebrities so they hang on their every word.