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The argument is premised on the idea that AdWords pays publishers "close to nothing" when they show ads for Google's own services.

Does anyone have data or personal experience that backs this up?

well I would not say around 70% is close to nothing, but I would assume such general and relatively poor ad buyers as groupon, who I have never heard of before, might be paying cents for clicks.
Yeah, I get paid around $1 for 1000 impressions.