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Shame they're no good at it. As someone who's used Experience Cloud (and more accurately, Target), the system is absolutely awful in both usability and general UX design. Constantly struggles to load the original website being edited, likes to overwrite random bits of code if you use their tools for updating text in A/B tests, has multiple buttons marked save which do different things, lacks common options compared to competitors and has probably the worst interface for selecting elements to track clicks on I've ever seen.
Adobe hasn't made a product I'd pay money for in almost ten years. I'm still using all things ~CS3, or whatever the last generation of non-subscription apps was, and I really don't feel like I'm missing out on anything.
> or whatever the last generation of non-subscription apps was

Fwiw, this was CS6, not CS3.

Assuming you’re talking about CS6, I agree and am doing the same thing. I also don’t think it’s a coincidence that Creative Suite stopped improving at the same time people became forced to keep paying regardless of whether the product improved.

Their backwards-compatibility suffered too. What a coincidence.
It sounds like you have never been trained on the tool and/or have had a really crappy implementation of AEM.

We have had nothing by praise for AEM/Target.

What a shame. They went from a company producing tools that empowered creatives to deliver amazing experiences to making tools that degrade experiences.