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Related register article: https://www.theregister.co.uk/2019/04/01/npm_layoff_staff/

The focus on greatly increasing revenue seems possibly troublesome depending on how they go about it:

> The layoffs actually started last summer. The biz hired a new CEO, Bryan Bogensberger, to take the company from about $3m in annual revenue to 10x-20x that, explained an early NPM employee who spoke with The Register on condition of anonymity.

Can't imagine why NPM needs a "developer advocate", to be honest.
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I think this key point is worth reiterating:

> It's making me sad how some are missing the point of #npmlayoffs. It’s not about losing our jobs: it happens/happened/will happen again. It’s the total lack of respect, empathy and professionalism of the process. It shouldn't be normal because "it's often how it is w/ startup"!

Please, if you run a business, don't treat your employees like this.