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In a world where marketing channels like SEM, FB ads, etc. are getting more and more saturated, side projects can be an interesting way to build a direct connection with your users.
FYI, Medium is now showing a non-discardable signup/login wall to your mobile (iOS) visitors. Basically they removed the close/discard “X” choice. Obviously one can use incognito mode, but it’s probably reducing your readership.

(I don’t mean to fault you, I just figured that you don’t know and might want to. HTH.)

Oh wow, didn't know that, thanks for letting me know!