In many ways, Tesla has achieved what it wanted to achieve...to become a "normal" car company for the masses. The downside to that is that the "magic" is dissipating from the consumer perspective...you're just another car company selling another car.
Elon needs to hand the reigns over to a Tim Cook type-guy who thrives in an environment like that. There's no way he isn't bored with Tesla and its mundane supply-chain challenges at this point.
No, no, no, no, no. Tesla is going to make about half a million cars this year. Its goal for later in the 2020's is to be selling 10 million. And soon it is going to be facing huge competition as the mainstream companies start building EV's in large numbers. And the whole market is going to start swinging to EV's in about 4 or 5 years when plunging battery costs lead to EV's having sales prices equal to ICE's.
When there is a huge technological revolution like that, many if not all of the incumbents fail to make the transition and go out of business, and the market is taken over at least partly by new firms. Tesla is well-positioned to be one of the ones that succeeds. So rather than settling down, it needs to scramble and grow as fast as possible, which is just what it is doing.
Tesla had their moment but now their competition is catching up, especially luxury brands. Also, if a recession hits, the auto industry is going to take a beating (maybe the sales drop is a foreshadowing).
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[ 2.6 ms ] story [ 24.4 ms ] threadWhen there is a huge technological revolution like that, many if not all of the incumbents fail to make the transition and go out of business, and the market is taken over at least partly by new firms. Tesla is well-positioned to be one of the ones that succeeds. So rather than settling down, it needs to scramble and grow as fast as possible, which is just what it is doing.