Google Acquiring Simply Hired? (techcrunch.com)

alarm:clock has broke the story: http://www.thealarmclock.com/mt/archives/2007/05/google_negotiat.html

And everyone is reporting on it: http://www.techcrunch.com/2007/05/04/google-in-talks-to-acquire-simplyhired/ http://mashable.com/2007/05/04/google-simplyhired/

However Joshua Jaffe at VC ratings think this is non-sense. Why would the search giant buy search. http://vcratings.thedealblogs.com/2007/05/google_buying_a_vertical_searc.php

I wish I could take sides and call one thing reasonable over other. what you guys think Does it makes sense ?

SimplyHired has done a pretty great job in their space. It would make sense for Google to acquire them to get the SimplyHired team. Also, this would make sense given Google's history - particularly in their acquisition of YouTube. Google already had Google Video, but YouTube had outdone them by a long shot, so Google acquired the YouTubers. It's the same with the job-search market - have you ever searched for a job using Google Base (link below)? Probably not. SimplyHired has far outperformed Google in this vertical and so would be a very attractive acquisition.

http://www.google.com/base/search?a_n0=jobs&a_y0=9&hl=en&gl=US

VS

http://simplyhired.com

TechCrunch also has some interesting data on this:

http://www.techcrunch.com/2007/05/04/google-in-talks-to-acquire-simplyhired/