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And this is why webrings didn't all the way work -- broken links!
I didn't even use webrings in the 90s. I preferred altavista.
Nostalgia aside, this is at least one solution to the problem of content discovery and relevance being driven entirely towards corporate interests and SEO by Google.

I'm not certain I like the premise of the design of the banner being up to ring administrators - design should be up to the site owners.

I'm also wondering if this isn't a bit overengineered. With just the index JSON file and an id indicating a site, you have most of what you need to generate "previous" and "next" links, and you could do that with vanilla javascript, without web components, without requiring cloud hosting, without a dependency tree.

I'm probably being a curmudgeon about it, I really like the idea and there's nothing wrong with it as is, it just seems far more complex than it needs to be.