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Just go to the actual site! There's live cams of them frolicking.

http://firefoxlive.mozilla.org/

Now I just have to find a way to run these streams side by side the kitty cams and then I'll never ever have another productive minute in front of my computer again.

I couldn't get the videos to work in Firefox, but they worked in Chromium...
At time of writing: "Live stream is off-air" :(
Strikes me as an epic publicity stunt. But they are cute.
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Brilliant advertising ploy; it seems kind of stupid that they aren't using this opportunity to push HTML5 / Ogg Theora video.
The team working on it tried to, however it unfortunately wasn't technically feasible (on the server side, at this scale). The pre-made videos all use HTML5 video tags, however.
Good thing they had that trademark problem. Adopting a phoenix would have been tricky. Also, d'aww.
Dear God! Hacker news has really gone to the dogs (or is that cubs?)