Their product is pretty amazing, once it gets below the cost of cow ground beef it I think many will choose it over the cow, simply because it tastes close enough (I think it tastes better) and it is cheaper. The environmental, ethical and marginally improved health benefits of it (no cholesterol) are nice-to-haves for many and the true tipping point will be cost.
And there is a ton of room to bring the cost down, no way this stuff costs more than taking a bunch of plants and feeding them to cows vs just making it out of plants (peas) to begin with.
This is going to keep soaring, I say this as someone who has been buying it since it first came out. I have made many dishes where my carnivore friends just loved it, only reason they don't switch permanently is because of cost.
Buy this stock while it's cheap, I don't think it will go down.
Agreed with all the above points except health. There is no good reason to assume that this highly processed and largely unstudied meat substitute is actually healthier than meat. Especially considering the turnabout in research regarding dietary cholesterol. I personally doubt this is a healthier choice for most people. That’s my speculation of course, but it remains to be seen. The bottom line is that it is not reasonable to assume that it is healthier.
Food is just not about taste, but health and nutrition as well. Have you actually critically looked into the health and nutritional impact of plant-based burgers?
Well, I don't consider either real meat or Beyond Meat to be healthy by any means. So I just consider it a more environmental and ethical alternative.
I have looked into the health impact of plant vs animal calories for many years of my life and am convinced a diet low in caloric intake from animal products (10% or less of total caloric intake) is quite correlative to long term health. I follow the work of Dr. Fuhrman who has sources for nearly all of his claims.
So besides cholesterol, plant protein vs animal protein has a big impact on health, in my research.
e.g. How many people go to the hospital or die everyday for protein deficiency vs protein abundance?
Try to look into the science. You may be surprised to discover that there is not single RCT comparing a (fresh-)meat-based versus plant-based diet (eg: not mixing in sugar laden latte in the former).
We just had our first Beyond Burgers tonight. Tasty, easier to clean up from than frying beef burgers. I am not sure how healthy they really are, but as a once or twice a week treat, they add variety to a vegetarian diet.
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[ 5.1 ms ] story [ 36.2 ms ] threadI'd say "Good for them", but it's more accurate to say "Wow - their bankers left a lot of money on the table."
(Love their product, though.)
And there is a ton of room to bring the cost down, no way this stuff costs more than taking a bunch of plants and feeding them to cows vs just making it out of plants (peas) to begin with.
This is going to keep soaring, I say this as someone who has been buying it since it first came out. I have made many dishes where my carnivore friends just loved it, only reason they don't switch permanently is because of cost.
Buy this stock while it's cheap, I don't think it will go down.
I have looked into the health impact of plant vs animal calories for many years of my life and am convinced a diet low in caloric intake from animal products (10% or less of total caloric intake) is quite correlative to long term health. I follow the work of Dr. Fuhrman who has sources for nearly all of his claims.
So besides cholesterol, plant protein vs animal protein has a big impact on health, in my research.
e.g. How many people go to the hospital or die everyday for protein deficiency vs protein abundance?
Personally I'm happy that I had never bought into the whole anti-meat propaganda: http://www.diagnosisdiet.com/food/meats/