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The proper term is "resimulants" or "resimulated persons" (from Charlie Stross' Accelerando)
I remember hearing that Paul Newman's will stipulates against this, but can't find a reference.
http://livingtrustnetwork.com/estate-planning-center/last-wi...

It can be found here under Section 8 F, including such foresight as to say:

"(F) [..] (iii) prevent uses of my Publicity and IP Riqhts that I either explicitly did not approve during my lifetime or that are inconsistent with those uses I did explictly approve regardless of whether they were disapproved during my lifetime"

Hopefully this should be sufficient to keep him from being digitally resurrected?

(comment deleted)