Why the Apple Credit Card May Never Be Profitable (onemileatatime.com)

While all the other credit card issuers are falling over themselves to invent new fees and penalties to soak people with, I think Apple's game is to just be content getting a little piece of, well, everything.

As soon as I have my Apple Card, I'm putting all the others in the shoe box. I hope Margaret Keane likes Paleo, 'cuz the golden eggs are going to be in short supply soon.

I think Goldman just wants to get into consumer finance and that means paying to get the foot in the door.