Evernote honestly explains their absurd freemium conversion rate (youtube.com)

In this video the founder of @evernote goes open kimono on conversion rates.

3% overall only .5% in the first month 2.5 years in over 20% pay

Amazingly honest discussion from a $10M freemium business.

WOW!! The information in this interview is priceless!!

Every time I turn my back on freemium, something makes me turn my head again..

Been seeing some great interviews coming out of #TWIST lately - keep it up!

keem 'em coming!

Great product (I use it daily), very glad they didn't jump into the dead pool. Any one else use Evernote here?

It's a great tool. Tried to get my former boss into it, and failed. Any suggestions for bringing those resistent to change over to the dark side?

I love it when someone explains the witchcraft that makes their company go.

I love it when someone explains the witchcraft that makes their company go.

Amazing that someone so successful could be so open and honest. Fantastic interview!

The perfect implementation of freemium for a product people love. Of course if your product is not good, you can't think long-term like this. Lesson is: make a great product, then think for the long run in terms of your business model.

sounds like a pretty rad place to work