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It's almost a shame to ruin such delightful clickbait, but I will. Here's the header text:

> Jé Wilson charts the migration of the Lustucru figure through the French cultural imagination — from misogynistic blacksmith bent on curbing female empowerment, to child-stealing bogeyman, to jolly purveyor of packaged pasta.

Pro tip: whatever weird story there may be behind the mascot, you want to buy Italian pasta, not French pasta.
Have you ever had Lustucru ? They're pretty good