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Ask HN: How to get service provider in front of enterprise CEO/CTO

3 points by PixelPaul ↗ HN
I work at a Mac Service provider, and we are now targeting enterprise clients. Which is a whole new ball game in terms of getting them to even look and consider us as a support service provider for all their mac gear. I have been asked to take over the marketing side of things and i am having a hard time thinking up some ideas. As the things we usually do to get in front of potential clients wont work, such as maildrops. We really need to get our business into the eyes/minds of the higher ups such as the CEO or CTO otherwise nothing really ever happens.

Does anyone have any ideas of experience on how to get a support service provider into the eyes/mind of the higher ups at an enterprise level business?

3 comments

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verdverm
Just talked to a company called DiscoverOrg, great product, great sales call. They can help you figure out who is who in campanies. Not cheap.

Hit me up if you want the same rep I talked to. I'm also exploring competitors, happy to keep you in the loop.

PixelPaul
how do you use the product? they just give you the contact details? and then you send an email or something and how they see it?
verdverm
Yea, wicked awesome search, can build alerts, priority lists.

You would then hook this to a CRM, which they already have integrations for. Then add people who can help with messaging and setup A/B testing.

Worth checking out their first sales call / tour of the platform (kinda like a demo, but they will use your queries / target markets.