> Taskforce makes it easy to save time, stay organized, and cut down on email
Should spell out what it is. You've told me you help fix my inbox, but you tell me more marketing speak in the follow up line. Maybe that line could be the line "Convert emails into tasks and clear your inbox."
Just an idea, I really like things that spell out what the problem it solves is (reduce inbox clutter) and also how it does that, in simple terms.
I'd totally agree with that point. Nothing above the fold tells me exactly what the app does. Other than that, i'm loving the actual extension.
edit: i think the rapportive website does this great."Get rich contact profiles inside Gmail", rather than something like "Discover the social side to your email inbox". I can instantly tell what I get straight away through this sentence and the large screenshot.
I came to say this very thing. I have no idea what taskforce does and there is no way I am giving them access to my email until I understand exactly what is going on.
Less for fear of security than for fear of them mucking up the system I have in place currently unless I understand the new system they're going to create.
I think you need to make better use of the screen real estate. Having the feature examples below the break (Chrome, Mac) is not very effective. This app is in a crowded space (market) and I would move what you think is the distinctive features to the top and make them eye catching. Maybe thinking in vertical stripes with product, validation and features each having a column would be more impactful.
My eye goes to the gmail logo which I do not think is the message you want to communicate first.
My other thought is that it's very monochromatic. To such an extent that nothing quite draws your eye. In fact, I think the first thing I looked at was the 'Add to Gmail' button because it provided some contrast.
Why is the smallest text on the page the text that describes the features you offer?
I think on the whole you need to do a better job of telling the potential customer how you go about solving their problem. I get that it has something to do with tasks, but, for example, it's not clear what it means to "communicate through tasks, not lengthy emails." Does that mean it only works when other people are also using Taskforce?
My initial reaction was confusion. but I've just realised what the problem is. I'm using NoScripts. You should make it clearer that scripts are required, or ideally make your primary messages visible even with javascript disabled.
Your site isn't doing anything that really requires scripts so you should gracefully degrade to support clients without scripting.
(Also, from the front page, after you click "gmail" or "another email platform" the back button breaks)
Other than that it looks nice, I've signed up. (Edit: Well, I tried to but I need an invite code. hint hint)
It looks very promising and definitely should solve a big pain for me, but when I tried getting more information about what it will do, I got loads of 404s. All learn more pages on http://www.taskforceapp.com/guide are 404s along with several others on the website.
Apart the site looks good, but when you move between pages (try homepage and guide page), you will realize that the top bar moves vertically by at least a few pixels. I am sure you guys would want it to be consistent.
I'm usually on a 24" screen where this probably wouldn't be a problem, but since I'm travelling for holidays I'm on a 13" screen, and there is too little "above the fold." This is what I see:
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[ 3.2 ms ] story [ 81.6 ms ] thread> Taskforce makes it easy to save time, stay organized, and cut down on email
Should spell out what it is. You've told me you help fix my inbox, but you tell me more marketing speak in the follow up line. Maybe that line could be the line "Convert emails into tasks and clear your inbox."
Just an idea, I really like things that spell out what the problem it solves is (reduce inbox clutter) and also how it does that, in simple terms.
Other than that, awesome.
edit: i think the rapportive website does this great."Get rich contact profiles inside Gmail", rather than something like "Discover the social side to your email inbox". I can instantly tell what I get straight away through this sentence and the large screenshot.
Less for fear of security than for fear of them mucking up the system I have in place currently unless I understand the new system they're going to create.
http://www.taskforceapp.com/blog
404s with:
The page you were looking for doesn't exist.
You may have mistyped the address or the page may have moved.
My eye goes to the gmail logo which I do not think is the message you want to communicate first.
My other thought is that it's very monochromatic. To such an extent that nothing quite draws your eye. In fact, I think the first thing I looked at was the 'Add to Gmail' button because it provided some contrast.
Why is the smallest text on the page the text that describes the features you offer?
I think on the whole you need to do a better job of telling the potential customer how you go about solving their problem. I get that it has something to do with tasks, but, for example, it's not clear what it means to "communicate through tasks, not lengthy emails." Does that mean it only works when other people are also using Taskforce?
That is their primary conversion goal, isn't a good thing that that is what you are drawn towards.
(Kind of agree though, can't quite decide on what's best)
Your site isn't doing anything that really requires scripts so you should gracefully degrade to support clients without scripting.
(Also, from the front page, after you click "gmail" or "another email platform" the back button breaks)
Other than that it looks nice, I've signed up. (Edit: Well, I tried to but I need an invite code. hint hint)
You may have mistyped the address or the page may have moved.
I am getting the above page for the following;
http://www.taskforceapp.com/jobs http://www.taskforceapp.com/api
Apart the site looks good, but when you move between pages (try homepage and guide page), you will realize that the top bar moves vertically by at least a few pixels. I am sure you guys would want it to be consistent.
Waiting for an invite.
http://img.skitch.com/20101223-cswsdqrxqjwbat5isf124bkr29.jp...
I think you could change/sacrifice some of the giant whitespace up top and move more screenshots or real meat of the application above the fold.
One comment: I'm not sure if it's my wifi - or the website, but the images took a long time to load.