Unfortunately Rand would have browbeaten you into oblivion.
He was a legendary curmudgeon, and would often try to defeat the client's meddling by saying something like: "you pay me for a solution. I'll make it, then you can decide whether you want to implement it."
Lots of corporate logos give up on being readable and instead go for something stylistic, and only vaguely based on letters. Look at the LG logo in the top left of this page:
LG used to be Goldstar I think, until they screwed up their brand name by building lousy quality products. It sort of makes sense why they'd want a cryptic smileyface instead :-D
I think LG came from a merger of Lucky and Goldstar. Goldstar used to make low quality products, I have never used a Lucky product. Then merged and rebranded under LG.
Ford is one of those companies where a logo redesign would be crazy. As a company it has followers so rusted on it's not uncommon to see 'Ford' tattoos.
While Toyota, Mazda and others have fiddled with their designs over the years, I think a long-lasting company like Ford should leave things as is. It's true, the current blue oval doesn't go right back to the start of the company, but the styling of the font is well linked to the original logos.
Seeing this makes me suspect that Rand had pretty strict mandate to not stray too far from the original Ford logo, which could explain the ugliness of this design when compared to the simple elegance of some of his other work.
For some reason I thought this was about Rand Paul not Paul Rand. I didn't think he was alive in 1966 so I was really confused. Then I realized that I don't actually know who Paul Rand is. Can someone please explain to me why the color of the HN bar at the top has shifted to a much darker hue? It's difficult to read now.
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[ 3.2 ms ] story [ 49.1 ms ] threadHe was a legendary curmudgeon, and would often try to defeat the client's meddling by saying something like: "you pay me for a solution. I'll make it, then you can decide whether you want to implement it."
http://www.lg.com/us/index.jsp
Ford could have gone down that route as well, if it wanted to.
http://www.vb.com/lg.htm http://en.wikipedia.org/wiki/LG_Electronics
It was changed to what we see now because focus groups thought it read "Micr Soft." Design can bite you when you're not looking.
Reminds me of the Oozinator.
At first, the logo looked like a car. F like the front with the steering and the "d" as the back seat. Now it looks like logo-porn.
Edit: After much googling, it looks like maybe it was inspired by Kannada script? http://www.christusrex.org/www1/pater/JPN-kannada.html
While Toyota, Mazda and others have fiddled with their designs over the years, I think a long-lasting company like Ford should leave things as is. It's true, the current blue oval doesn't go right back to the start of the company, but the styling of the font is well linked to the original logos.
Then I was all "That's silly, he would have been like three years old when he did that logo."