Dear Uber

Dear Uber,

In my opinion you have become unfriendly towards riders.

You already have a reputation for being unfriendly towards drivers and some employees.

Your unfriendly practices impact your ability to attract NEW riders.

To make my point I offer you the ability to experience it.

Try this use-case:

Find your phone, try to use your phone to create a new Uber account.

I found the above use-case is not supported.

Once a phone number is tied to an account, you cannot use that number to create a new account.

If you try, the uber-server will direct you to a form which asks for details of an existing account.

A new user has no existing account.

Validation-logic in the form prevents a new user completing the form.

So a new user cannot create a new uber account.

Therefore uber has become unfriendly towards riders, new riders specifically.

The work around is easy; it you are a new user, signup with Lyft.

Lyft supports the use-case of creating a new account with a number used to create an old account.