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The fine should be more, a lot more. At least double that since the article said they are currently paying about the same as their quarterly profits.

But I am glad to see they aren't getting out with a slap on the wrist.

Ok, so this means it’s costing them less than $5/person, So I assume this still means they are turning a per-person profit for accumulating and failing to protect user data.
More big companies punished by payment of pocket change. Makes one wonder why they don't skirt laws on a more regular basis.

Perhaps soon they will.

What makes you think they don't?