Breaking Down the Mormon SEO Strategy (distilled.co.uk)

Last week while I was at lunch, I came across this submission on Hacker News about how Avinash discussed the effectiveness of The Church of Jesus Christ of Latter-day Saints‘ SEO. As an SEO, I was naturally interested in their strategy, so I looked deeper. What I found was extremely interesting and a great case study of the power of SEO (and how to do it well)...