Andrew - I really enjoy your interviews but video content during a busy weekday is a tough proposition.
I imagine that’s true of most of your core audience.
I realize you're building your model on video the associated CPMs but I would come to your site for EVERY interview if you had a summary and takeaways posted in conjunction with the original video release.
Maybe do it "slide show" style like business insider / forbes etc with a key sponsor for each point to recover some of the premium CPM value?
The transcripts are helpful, the Jimmy Wales "edited excerpts" much more so.
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[ 4.5 ms ] story [ 14.4 ms ] threadI imagine that’s true of most of your core audience.
I realize you're building your model on video the associated CPMs but I would come to your site for EVERY interview if you had a summary and takeaways posted in conjunction with the original video release.
Maybe do it "slide show" style like business insider / forbes etc with a key sponsor for each point to recover some of the premium CPM value?
The transcripts are helpful, the Jimmy Wales "edited excerpts" much more so.