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I wonder if the OP still uses a Credit Card?

How is giving one company info on every transaction I make for decades, different than giving one company info on every link I click on?

My link history seems to me to be a MUCH noisier signal than my purchase history.

Your credit card transaction history tells a data-miner what you buy, and what you might buy in future. Or more accurately, who you buy from and how much you spend.

Your browser history can give away your medical data, political leanings, beliefs, and probably say more about you than you're aware yourself.