31 ways to persuade your Web visitors to convert (persuasiveweb.wordpress.com)

Just so you won't have to click through the calendar, the actual 30 Days of Persuasion series begins here: http://persuasiveweb.wordpress.com/2009/06/02/

Joanna Wiebe (bloggergirl) and I wrote The 30 Days of Persuasion about 18 months ago, so the screenshots may appear dated in some cases, but the principles are sound. We spent a lot of time writing it, but never really promoted it. The blog covers:

Authority: We look to experts to show us the way Commitment & Consistency: We want to act consistently with our commitments and values Contrast: We notice and decide by the differences between two things, not absolute measures Engagement & Emotion: We want to interact with things that make us feel Likeability: The more we like people (and companies), the more we want to say yes to them Reciprocity: We feel obligated to return favours performed for us Scarcity: The less available something is, the more we want it Social Proof: We look to what others do to guide our own decisions and behavior Trust: Show your character and competence to help people feel confident in choosing to work with you

We were originally planning to turn the blog into a free e-book, but I gave up after trying a bunch of sub-optimal plug-ins for turning Wordpress blogs into PDFs.

Hope you find some inspiration in there to test out on your own sites and applications.