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This is a great opportunity for someone. Scribd has lots of potential for getting very big and it's still so early.

I think it would have been more hackerish if they made their normal jobs dynamically display alternate text for requests that include a news.yc Referer.

The coming battle: Google Search + Google Desktop VS Scribd :)

Scribd _is_ obvious google-bait. Google's "all the world's information" bit makes something like scribd almost irresistible to them. Of course, google may try (and/or succeed in) rolling their own, first.

But kudos to the scribd guys for delivering a simple twist on Napster/Flickr/YouTube (share music/photos/video) that no one else had done. I expect they'll do very well out of it.

This is not Google bait. This solves no real problems.
Considering it appeared on ValleyWag, it's definitely not a secret anymore =)