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Someone forgot about the iPhone snapshot button. It does make photos harder to carelessly share though.
That is indeed an interesting idea. I'm not sure about this promise though: "YOU remain in control of them, so you never end up starring in your own sex tape scandal if a nasty breakup occurs."

I'm guessing most people would be uploading video from their hard drive or camera, as opposed to having the site capture it live via webcam, so that means that the media still resides somewhere besides the online site. I'm not sure people would actually delete their hard copy, and thus there'd still be a risk of a sex tape scandal.

Even without a hard copy, how would you be able to view the video but not download it? YouTube, Vimeo, etc. are all downloadable with a variety of Firefox plugins & desktop applications.

Let's say that you can solve that problem, perhaps there's a solution out there that I'm not aware of. You still have the ability to record it at the same quality it plays using CamStudio or any other kind of screen recording software.

Ok, so let's pretend you've managed to block any kind of downloading, any kind of screen recording program and any kind of site vulnerability. If I were the kind of person who wanted to download photos to start a scandal, I'd just take a picture of the screen with a digital camera. Sure, the resolution might suffer slightly but with a tripod and a little trial and error I bet I could get them pretty nice.

I like the idea of being in control of when they're deleted from the server or having a time limit, I just don't think it's possible to control where the content ends up.

Great points all around guys. Regarding security, all we can really do is be better than the current practices. There's no way to keep everything on lock, and we'll be very upfront with users about that. If you email someone a pic or text it, it's fate is 100% out of your hands. Guaranteed. With Cupcaking, we hope the user is able to revoke the permissions long before a partner with malicious intent is able to view them, screen cap them, and share them wherever. And at least make things difficult for them.

Openness with your partner (sharing/learning/exploring what you're both into), and being informed by analysis of aggregate community data are the other really important value propositions. Security is more about pointing out that current practices suck and we can't be any worse than those, and hopefully we'll be much better.

IANAL, but let's not forget that by storing this data with a 3rd party we're giving up our expectation of privacy. Meaning that these files could be subpoenaed and released without a warrant. I'm not wearing a tinfoil hat, but this is a legitimate concern.
Pretty big privacy risk, no matter what the website says.
This was here yesterday and got deleted.
I didn't know that. Wonder why? The idea is maybe in poor taste. I would also be concerned about the security of the site... Also not sure what sort of market there is for it either.. I thought the idea was kind of out there and thus interesting.
"YOU remain in control of them, so you never end up starring in your own sex tape scandal if a nasty breakup occurs." How so? If an image, video, text or audio of any kind, in any format reaches someone else's computer, THEY are now also in control of it if they really want to be, no matter how hard you try and protect it. What do you think the MPAA/RIAA fussing is all about?
I could see these things getting subpoenoed for divorce hearings... (from the mistress' account of course). Interesting moral thought... I wonder if the creators of this site allow you to have share videos with more than one person?? AKA is it intended for couples (married or otherwise), or is it the next big swinger's tool?
So this could be summed up as "secure sexting"?