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> But here’s the thing—in the survival of the fittest, normal had a key advantage because it could mean more than one thing. Its ambiguity was its strength.

> We have normal today not because of some deliberate process, or even an organized conspiracy, but because it worked better than other words. People started using normal [...] because it gave them power.

Whell this is a common power-grabbing trick among various charlatans, e.g. religuous practitioners, political activists, authorities. Invent or steal a word and then claim that only you know the correct meaning of that word. Then you can manipulate people by telling them what is "normal" today.

Did you notice the word culture starts with the word cult? Weird.