The first hit is always free. The real question is how quickly they ratchet up the price. I suspect Disney will do so very aggressively - to keep the shareholders happy.
The other remaining question I have is if they are going to release the shows using the Netflix model (dump all at once) or follow Amazon/Hulu and do weekly releases. My guess is the latter. The $4.99 price point is great but it also signals to me that they know they don't have a huge library as a draw. So releasing shows week by week will also be a better strategy than just dumping all episodes at once. Otherwise people could watch everything using the free trial and then cancel the subscription.
Reading the product page, it looks like there will be monthly releases of new content. So it might be a merger of the two release styles: a new, complete show/movie every month.
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[ 1.7 ms ] story [ 34.8 ms ] threadi'd guess you can still do this, just not at launch. Just wait a few weeks/months