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Why does this feel like an open plea to price fix? If outbidding your competition guarantees you work, you should do it.
If you want to outbid competitors, by all means go for it. My complaint is with people who charge next to nothing and produce poor quality work - when you have a lot of these clients start thinking that this is the norm. For someone who makes a living doing this type of work and relies on fair pay, this kind of mentality will have a negative effect in the long run.

My plea in the post was to simply charge what's fair to you and the client, but I guess it does seem a little like price fixing. I'm not sure how to convey my thoughts/feelings otherwise though. I hope that made some kind of sense. (apologies for the poor choice of wording on my part)

"For someone who makes a living doing this type of work and relies on fair pay"

The rest of the world doesn't owe you anything. If 5 guys down the block are all charging less than half your price and you have a harder time getting clients, it is YOUR fault for not proving your value. As brands, Cadillac, BMW and Volvo do very well. They charge a lot of money for their products in a space where others sell their products for less than half the price. You need to build your brand and prove your worth to your potential clients, assuming your work is as good as your prices indicate. Forget about others, justify yourself or settle for Hyundai and KIA rates.

> Why does this feel like an open plea to price fix?

Because it is. In Australia this blogger might have faced a complaint under the Trade Practices Act[1] for price signalling. A stupid law, but a law nonetheless.

[1] Of course, I am not a lawyer, seek professional legal advice before believing advice you find on the internet.

I think the problem here is that a lot of web developers simply aren't business minded. Having the knowledge to do web development for clients doesn't mean you have the ability to run a business.

Of those people who are willing to do web development for less than what they should be charging, I'm betting most of them aren't in a situation where they would be able to sustain themselves doing it as a full time gig. Maybe they are offsetting their living costs while living on savings and looking for a job. Maybe they are living with family for next to nothing. Maybe they are going to college and living off student loans.

I'm also not sure I buy the argument that x developer can do it cheaper simply because that developer lives in x cheap country. I live in a medium city in the Philippines which is a very poor country. Interestingly, the cost of living is really no cheaper here than it is in an average area in the U.S. Some things are cheaper, some things are more expensive. At the end of the day, it all balances out.

One thing that is definitely cheaper in poor countries is labor. So web developers in poor countries are used to working for cheap. That doesn't mean the country is cheap to live in, it just means the people are getting by without the sort of things people in Western countries take for granted. If Westerners who aren't business minded are charging way too little, then those who are from poor countries are way worse.

Developers just need to understand that they don't need to charge cheap rates. If they have world class skills, then they can charge world class rates. Developers also need to understand that if they really aren't competing with people who are charging far less. A serious business which needs a web portal isn't going to go for "my buddy who will do it for $300." A serious business wants the same level of professionalism that that business provides and only after that business has found possibilities at that level is it willing to take the lowest bidder from that group.

The bottom line is this. If the guy you hired to do your site is having to fit client work between multiple jobs flipping burgers (which are needed just to get by,) then the quality of work is going to take a big hit. However, the guy who is financing that site with multiple jobs flipping burgers (so that hopefully the site makes enough money that he can quit flipping burgers)is likely not someone a highly successful web developer is going to want to work for.