HN Explorer

Ask HN: Have You Defined a Minimum Brand Strategy?

6 points by toncontact ↗ HN
The startup I work for/we need to define our personas and value propositions for each persona.

I am looking for a framework, or some guidelines, to help us define personas and value propositions.

I found this article: "Start-Ups Need a Minimum Viable Brand" written by someone with, what it seems looking at the article she wrote, a corporate background.

https://hbr.org/2014/06/start-ups-need-a-minimum-viable-brand

4 comments

[ 5.2 ms ] story [ 25.4 ms ] thread
singlasaurabh
if you want to be a brand, then you have to come up with a product or a service which is solving the common man problems.
dyeje
Nielsen Norman Group has alot of good articles about personas and activities of that sort.
rajacombinator
As a rule, nothing published in HBR is relevant to startups. (Or most likely anyone.)
seidlitz
Probably not what you want to hear, but a framework or guidelines won't cut it if you don't understand the basics of marketing and brand management. Don't take the shortcuts—get a good book, or better take a marketing course. HBR's 'What is Marketing?' is a great intro to the subject [https://www.amazon.com/What-Marketing-Harvard-Business-Revie...] Peter Doyle has a number of excellent books that are very practical e.g. Marketing Management Strategy [https://www.amazon.com/Marketing-Management-Strategy-Peter-D...] or Value Based Marketing.