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If anyone has any questions about the method then just let me know.
It's a great article.

Why are you sharing the technique though? This seems like it would work best if the rest of us aren't using this technique.

I believe he is running a consultancy, and if I were about to hire someone for doing this work I would likely be pretty inclined to hire him.
Sharing is caring really. I've analysed numerous content niches with this technique (lots that I haven't produced content for) and there is so much opportunity there that I feel people should take advantage of it.
Are there any free tools we can use to apply this technique?
I haven't checked all the tools, but even out of the paid ones SEMRush is the only one I've found that allows you to export all the keywords in a way to make this technique effective.
Since you’ve generously offered, I’ll take you up on it

I’ve wanted to learn more about this whole area for a while now but was never sure. I'd like to do more reading — is it SEO or content marketing or something else again maybe?

I'm really into woodworking and keep thinking that there's room for good blog-style content in the sea of other information that's out there. But I've never really known how/where to jump into that.

Would love you thoughts!

interesting article - value based investing is the general principle behind long term sports betting as well, though just as important in sports betting is the concept of bankroll management - but instead of figuring out how much time and effort you should spend on a given "value bet", you allocate chunks of money.
great point - personally, I see so many people wasting massive amounts of time and money on content that goes nowhere. Content producers should approach content like investors and go after the opportunities with the best ROIs