Posts like this one make me hate HN's strict title requirements, which you've even broken with your clarification in brackets.
The important story here is the shutdown and mass firing, but on HN it has to be told through the lens of their PR-friendly title, which is unlikely to get much attention (and that's exactly why they wrote it that way).
HN's title rule is "Please use the original title, unless it is misleading or linkbait; don't editorialize." When a corporate press release uses an anodyne title to deflect attention, that's misleading—so it's well within the guidelines to change it to something more accurate. The main thing is not to overcorrect by sensationalizing it the other way.
Seems bizarre to me that there wouldn't be enough value in the Kik app to spin it off or at least sell it. It must be losing a lot of money to need to be dumped like this.
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[ 4.6 ms ] story [ 27.6 ms ] threadThe important story here is the shutdown and mass firing, but on HN it has to be told through the lens of their PR-friendly title, which is unlikely to get much attention (and that's exactly why they wrote it that way).
https://news.ycombinator.com/newsguidelines.html