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i think the criticism on techcrunch is valid and its something i hate about url shrinkers. it hides what i'm clicking through to, and thats the #1 reason i don't use them and as a rule, don't click on them if i can help it.

clever idea though.

I see your point. However, even if a URL seems innocent it might still lead you to unwanted material.

The service is geared for the 100s of thousands of people that currently use shrinkers.

Our site still provides a benefit to a visitor even if they don't actively participate in promoting a story. Much like reddit or digg.

Hope that helps.