Who doesn’t read books in America? (pewresearch.org)

Tl;dr: Men, non-whites, old people, poor people, people with less formal education, and rural people.

In other words, the demographic that reads the most is young, urban, college-educated, economically comfortable, white women.

Unfortunately, I count myself in that 27% due to not having the time/mental energy after putting in 12+ hours a day 5 days a week and then taking care of the house and family on the weekends.