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This title is incomplete. The article title reads "Apple CEO Tim Cook Named Board Chairman of Tsinghua University's School of Economics and Management".
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All U.S. citizens need to realize that publicly traded companies are NOT U.S. companies.

Where the company was founded, has it's headquarters or where most of it's employees reside is irrelevant, these publicly traded companies should be thought of solely and only as International entities.

Now looking at What Tim Cook is doing makes perfect sense, and frankly isn't news worth.

Nonetheless, it’s not a good look.
except for the fact that in most of the world Tim couldn't be who Tim actually is. So Tim should show some more appreciation.
He's showing appreciation to the Party who made him a hundred millionaire.
>All U.S. citizens need to realize that publicly traded companies are NOT U.S. companies.

Maybe if the company isn't based in the US, but a company founded by a US citizen, whose headquarters its entire existence have been within the US, which has never had a CEO without US citizenship, can surely be expected to not associate with a power structure(the CPC) that fundamentally disagrees with our basic beliefs. Selling & manufacturing their products there? I can tolerate that - a Chairmanship is a bit too much for me.

Merchants have no country. The mere spot they stand on does not constitute so strong an attachment as that from which they draw their gains.

- Thomas Jefferson

Obviously that is not the issue that people have with this. It would not be newsworthy if he was accepting a chairmanship at a UK University. But he is accepting a chairmanship in a country with a modern day human rights record that is frankly deplorable.
Money is more important to Tim Cook than Human Rights