It's interesting. Currently we're thinking about the possible payment "paths" possible (that's a lot of p's) for our application/service. The current trend in major marketing hubs such as the app store and Fb claiming a big share of the payments makes me wonder how to quantify and compare the benefits to cost. I suppose since this is all still pretty emerging, time will tell how cross competition and future options might drive these rates down, or if it just becomes a given.
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