Facebook Should Offer Sponsored Stories on an Opt-in Basis (mashable.com)

Author argues that Facebook is run by someone who "can't empathize with users" and that the new Sponsored Stories ad should be opt-in.

Facebook should offer most of its features (which aren't necessarily features from the user's point-of-view) on an opt-in basis. That is the process flow for the majority of other social media and online businesses. You choose what you DO want, not eliminate all the options that you DON'T want, assuming there's been full disclosure to begin with.