1. A long pre-qualification form that turns away potential customers whose desires don’t match the product capabilities.
2. A high-touch onboarding process involving a half-hour conversation with a human. (This sounds like the “concierge” technique for finding product-market fit to me)
3. Fanatical customers who leave “sent with superhuman” badge on their emails.
I’ve never heard of Superhuman before now. Is it really such an impressive example of growth?
Superhuman is a Silicon-Valley-up-it-own-beeswax company that sells expensive email to Silicon Valley CEOs and VCs who want to show off to each other. It's the Supreme of email.
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[ 2.9 ms ] story [ 17.0 ms ] thread1. A long pre-qualification form that turns away potential customers whose desires don’t match the product capabilities.
2. A high-touch onboarding process involving a half-hour conversation with a human. (This sounds like the “concierge” technique for finding product-market fit to me)
3. Fanatical customers who leave “sent with superhuman” badge on their emails.
I’ve never heard of Superhuman before now. Is it really such an impressive example of growth?