Is Sending Text Reminders Behavioral Economics? (psychologytoday.com)

Is running regressions machine learning?

Everything that's cool gets diluted and repackaged. Perhaps there's something like euphemism treadmill when whatever could work as a marketing term gets that treatment until it means nothing like the original.

It's a clickbait-and-switch headline, here's the subheading:

> Due to some bait-and-switch, the label is increasingly losing its meaning.