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Slap that badge right on gmail then. It is terribly slow today, compared to it's better days.

The app hides some, but not all of that slowness too.

Finally, I am not sure we need Google doing these kinds of things. I pretty much do not want it.

Whether a given site responds in a timely way is not Googles call, particularly when they are trying to own too much with AMP.

Google does a really poor job of assessing page speed, especially for sites with a lot of client-side processing.

Why would they think shaming sites is a good idea?

Because they hope that it will drive the badged web pages to AMP?
Ding ding ding! We have a winner, ladies and gentlemen!
My guess: Google wants a thriving web (ie. with more activity on the web and less on facebook) and someone has argued successfully that slow speed on the web is an advantage for facebook.
Should they also give their cloud services a badge of shame? Love how google thinks they are the judge and jury of the internet yet they can’t go 6 months without a major disruption.
Maybe I'm being naive but couldn't this be good for users. For instance, if a page is taking forever to load and the slow badge comes up, the user would know its not a connection issue.
How long until sites with non-amp content, non-google-analytics, and non-google ad providers get flagged as being slow, even when they’re demonstrably not?
Well, these badges are going to appear in a lot of Wordpress websites.