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"Ethos Capital" sounds inherently untrustworthy to me. At the very least, it doesn't inspire confidence.

"shared values to further advance the goals of .ORG into the future."

Why does a three letter TLD need an organization to advance it's goals?

I assume the primary goal is "extract as much rent as possible from the (often non-profit) organizations that use the .org domain."
Too bad! I switched a bunch of nonprofits to .org from their .com. I guess, we should switch back.