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Maker here. Having worked in an online advertising company before, I know that a common denominator to match users between different datasets is user email. So to protect our privacy, it's better to have different email addresses for every website.

Yet tricks like adding "+" to your Gmail address is now a well-known fact. Anonymous emails created on temp-mail or 10minutemail are temporary and using them is just unfair for good websites. So I decided to build a service to help to create emails as easy as possible.

I learned a lot about emails while coding SimpleLogin. They are not difficult per se but the documentation is pretty minimal compared to newer technologies. By the end, I also wrote my own transactional email service as Sendgrid library turns out to be a mess [1]. I still don't fully understand how spam engine works in Gmail or Outlook though, they seem to be hit-and-miss.

Email alias is the first step and next is the "Sign in with SimpleLogin". This would be for another post.

SimpleLogin will be open-source and I'm transparent about the technology I'm using. Please let me know if you have any questions.

[1] https://github.com/sendgrid/sendgrid-python/issues/735

I do the similar thing, although on my own computer instead. (Some users will prefer to do it on their own computer instead, although not all, so SimpleLogin is useful if you prefer to do it remotely.)
This could be a great way to discover which of your accounts is causing you spam.