How do you collect customer feedback for a software product?

Looking for best practices and ways to collect customer feedback for a consumer-esque B2B software product. The channels are: 1. in-app feedback 2. social media feedback like tweets 3. sales calls 4. customer support calls/messages/emails 5. internal team feedback

As a PM, I need to figure out our product roadmap and right now I'm using a spreadsheet where I pull feedback from all these disparate channels. Was wondering if anyone had success with tools out there?